CommBank
Youth App Team & Digital Innovation Experience Team
Senior Visual Designer
2015 - 2018
COMMBANK
Designing Financial Freedom for the Next Generation
Teaching Kids to Save, Spend, and Earn Responsibly
CONTEXT
Teaching Kids to Save, Spend, and Earn Responsibly
Many young people don’t learn financial responsibility early, which leads to confusion and poor habits later in life.
Parents want to raise financially aware kids but struggle to find tools that help them do so effectively.
My goal: Build an app that empowers kids to manage their money, while giving parents the tools to guide them.
PROBLEM
The Gap in Financial Education for Kids
Kids didn’t have the tools or guidance to make informed money decisions.
Parents lacked a simple way to teach kids about saving and spending responsibly.
The opportunity: Build a product that supports kids’ financial learning while being fun and easy for families to use.
SOLUTION
A Financial App Designed for Engagement and Growth
Created a playful yet educational app that allowed kids to track their savings, set goals, and learn by doing.
Developed tools for parents to monitor and guide their children’s financial decisions, ensuring the learning process was structured.
Incorporated feedback loops to make the app adaptable and responsive to children’s growing needs.
Final key screens
LEARNINGS
Empowering Families with Financial Tools
Financial education can be fun—making it engaging for kids creates a lasting connection to money management.
Parents need control, but also flexibility—they want to guide their kids without taking over.
Iterating based on real-world feedback helps create a product that truly meets the needs of families.
Prototype explorations
Prototype explorations
IMPACT
Creating Financially Empowered Kids
79% of parents felt the app was a valuable tool for teaching financial responsibility.
88% of kids reported feeling more capable of managing their money thanks to the app’s features.
CHALLENGES
Balancing Security,
Simplicity, and Engagement
Designing with empathy, listening closely to both kids and parents to refine the experience based on their feedback.
Making financial learning engaging without compromising the educational value.
Ensuring security and oversight for parents while giving kids freedom to explore.
MY ROLE
Bringing Strategy, Design, and Empathy Together
Led the design vision & execution for Youth App Phase 2, ensuring the app’s features met the needs of both kids and parents.
Collaborated closely with stakeholders, including parents, to ensure the app felt both safe, enjoyable, and intuitive for kids.
Focused on a balanced approach, blending financial education with engaging activities that kept kids invested.
👋 THANKS FOR STOPPING BY
Want to learn more about this project?
Message me at hello@natecooper.io
Curious about my previous work, check out my LinkedIn
Or hop back to the homepage
Designing Financial Freedom for the Next Generation
Teaching Kids to Save, Spend, and Earn Responsibly
CommBank
Youth App Team & Digital Innovation Experience Team
COMMBANK
Senior Visual Designer
2015 - 2018
Many young people don’t learn financial responsibility early, which leads to confusion and poor habits later in life.
Parents want to raise financially aware kids but struggle to find tools that help them do so effectively.
My goal: Build an app that empowers kids to manage their money, while giving parents the tools to guide them.
Teaching Kids to Save, Spend, and Earn Responsibly
CONTEXT
Led the design vision & execution for Youth App Phase 2, ensuring the app’s features met the needs of both kids and parents.
Collaborated closely with stakeholders, including parents, to ensure the app felt both safe, enjoyable, and intuitive for kids.
Focused on a balanced approach, blending financial education with engaging activities that kept kids invested.
Bringing Strategy, Design, and Empathy Together
My Role
Kids didn’t have the tools or guidance to make informed money decisions.
Parents lacked a simple way to teach kids about saving and spending responsibly.
The opportunity: Build a product that supports kids’ financial learning while being fun and easy for families to use.
The Gap in Financial Education for Kids
Problem
Created a playful yet educational app that allowed kids to track their savings, set goals, and learn by doing.
Developed tools for parents to monitor and guide their children’s financial decisions, ensuring the learning process was structured.
Incorporated feedback loops to make the app adaptable and responsive to children’s growing needs.
A Financial App Designed for Engagement and Growth
Solution
Final key screens
Prototype explorations
Prototype explorations
Creating Financially Empowered Kids
Impact
79% of parents felt the app was a valuable tool for teaching financial responsibility.
88% of kids reported feeling more capable of managing their money thanks to the app’s features.
Designing with empathy, listening closely to both kids and parents to refine the experience based on their feedback.
Making financial learning engaging without compromising the educational value.
Ensuring security and oversight for parents while giving kids freedom to explore.
Balancing Security,
Simplicity, and Engagement
Challenges
Message me at hello@natecooper.io
Curious about my previous work, check out my LinkedIn
Or hop back to the homepage
Want to learn more about this project?
👋 THANKS FOR STOPPING BY
Empowering Families with Financial Tools
Financial education can be fun—making it engaging for kids creates a lasting connection to money management.
Parents need control, but also flexibility—they want to guide their kids without taking over.
Iterating based on real-world feedback helps create a product that truly meets the needs of families.
LEARNINGS